It's funny how an article from 2005 can still be so relevant today. About eight years ago, Derek Silvers (the founder of CDBaby) wrote about how ideas are worthless by themselves, and only become worth something when they're multiplied by great execution. I'm...
In Clayton Christensen's book, How Will You Measure Your Life, he talks about his jobs-to-be-done theory. The theory states that when a consumer (me or you) buys a product, they buy it to perform a particular job.
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